Find Sporting Goods on eBay
Video and Audio], Broadcasting and podcasting Broadcast On the Net

[description], Story, any other text you want to use.

Email Marketing - The End Is Nigh!

 by: Robert Palmer

Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer's future business or even a return visit, we simply hope that they will opt-in to a newsletter mailing list and everything will be okay.

Of course the truth of opt-in email marketing is far from okay. For a start, people, especially private individuals, frequently change their email address. For many people, email addresses are a disposable accessory, which should be replaced every few weeks when the Spam starts rolling in. I don't know about you, but I have enough trouble keeping up with the email changes of my friends and family, let alone a list of a few thousand customers and potential customers.

Typing "email marketing" into Google will return literally thousands of software products and services all promising to make your email campaign more successful and slick. Of course it doesn't matter how much or how little you expend on your email newsletter, it will still be one subject line of possibly hundreds, all screaming for attention.

- Average email click through rates fell from 5.4% in 1999 to just 1.8% in 2003 (Source eMarketer)

- 27% of emails never get opened and of those that are opened only 23% are read thoroughly (Source: J Neilsen)

- Average open rate for B2B emails has fallen by 42% since 2001 (Source eMarketer)

Although such statistics make grim reading, worse is yet to come. Some industry experts are predicting a total collapse of the email infrastructure within the next five years due to the shear volume of traffic. A technology dating back to the 1960's, email was developed as a means for geeks to communicate with other geeks, about something they had seen in the alt.freakygeek newsgroup. It was never designed to cope with the demands of mass marketing which have been inflicted upon it since the arrival of the WWW. So with that in mind, it is something of a miracle and a credit to the technology of yesteryear that it continues to work at all.

Recent research commissioned by Yahoo revealed that the average British PC has nine "sick days" a year, two more than the average for human workers. Six of these days are lost battling against Spam, while a further three are taken up combating viruses.

The Yahoo findings went on to reveal that nearly half of British computer users find dealing with junk e-mails more stressful than traffic jams and the majority want service providers to act.

But I'm no Spammer, I hear you cry! No, but your legitimate email is going to have to share the same inbox as the volumes of Spam and with only a Subject Line to stand out from the crowd, is it any wonder that email is becoming so ineffective as a marketing tool?

Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses in the UK is that of One-2-Many Broadcasting. Already employed by the BBC, Visa, and many other blue-chip Net companies, One-2-Many Broadcasting offers a far-improved method of communicating with customers than opt-in email marketing or newsletters and already being hailed as the THE next big marketing tool.

One-2-Many Broadcasting involves the customer downloading a small client onto their PC. The customer can filter and influence what information they receive from within the software client. Once installed the website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly onto the customer's screen. Sounds frighteningly, intrusive doesn't it? Well, not according to the millions of people who are already receiving information from the latest news through to film clips of the latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal take-up of their One-2-Many Broadcasting Service, with over 100,000 subscribers in the first 12 months of operating.

So will One-2-Many replace email marketing? Who knows, I suspect that over the coming years a variety of marketing alternatives will appear, of which One-2-Many will hold a share of the market. In developing alternatives to email marketing one of the major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.

To date, One-2-Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. As the concept of One-2-Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.

For more information and reading on One-2-Many Broadcasting:


www.skinkers.com


www.edesktop.co.uk


www.desknet.co.uk

To experience One-2-Many Broadcasting:


http://www.sky.com/skynews/article/0,,70061-1109118,00.html - Sky News Alerts


http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe – Arsenal FC

About The Author

Robert Palmer is CEO of deskNET Communications www.desknet.co.uk and is a leading architect in the development of One-2-Many Broadcasting software.


web radio cajun

Brodcast On the Net - streaming video, streaming audio, video conferencing, audio
Broadcast On the Net. If you are running a search for video conferencing and are looking for audio streaming or video streaminng and web conferenceing then you have come to the proper place. You can find many of the finest sites with the best conferencing services. Even find video studios or maybe the video talent to produce your program, no matter what you are looking for you can see the best streaming media here.
Brodcast On the Net - streaming video, streaming audio, video conferencing, audio

If you want specific information, such as information about web radio cajun Web directories are the way to go, because they search all the contents of a website. Indexes use software programs called spiders and robots that scour the Internet, analyzing millions of web pages and newsgroup postings and indexing all of the words, including web radio cajun.

Indexes like AltaVista and Google find individual pages of a web radio cajun website that match your search criteria, even if the site itself has nothing to do with what you are looking for. You can often find unexpected gems of information this way, but be prepared to wade through a lot of irrelevant information too. Our web radio cajun information is apposite.

Search results may be ranked in order of relevancy eg the number of times your web radio cajun search term appears in a document or how closely the web radio cajun document appears to match a concept you have entered. This is a much more thorough way to locate what you want. Alternatively you can go with our web radio cajun recommendations and save a lot of time.

Main Menu
Broadcast On the Net
Site Map

Affiliate Ads, Links, news, etc.

News for 14-May-25

Source: BBC News - Home
Ken Matheson: Former British Cycling coach says 'culture of fear' exists

Source: BBC News - Home
Preserving Mali's rural life

Source: BBC News - Home
Libya Malta hijack: Hijackers arrested as drama ends peacefully

Source: BBC News - Home
Rockettes set for Trump inauguration

Source: BBC News - Home
How phones changed the imagery of the American campaign

Source: BBC News - Home
Man 'in love' drives through airport

Source: BBC News - Home
Adrenaline and exhaustion

Source: BBC News - Home
Allan Little: The year the world changed

Source: BBC News - Home
Chile anger as jailed Pinochet reign abusers ask forgiveness

Source: BBC News - Home
Steam baths and brandy


Links
Links
Links
Google

Take Medicine Correctly | Talk On The Net | Medical Presentations | Fantasy Football Strategies
Copyright © 2005. Name of Site here. Last Updated: Wednesday, 14-May-2025 00:01:40 MDT.
Real Time Media On The Net   Fantasy Football   Forum On The Net