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Yes, You Can Use Hyphens in Your Domain Name: It Makes Them Easy to Read

by: Syd Johnson

Most of the desirable one-word, two-word, and three-word dot com domains are taken. However, if add plurals and hyphenated terms, there is still some gold left in the domain name game. If you find that you need or want to use a phrase or a compound word with two or more words strung together, you can use hyphens. All of the search engine robots read a hyphen as a blank space so you don't gain or lose anything when you use hyphenated words.

The most important reason for using hyphens is readability. Your keywords are ranked by robots. Your website is read by human beings. If your domain name is theanythinggoesguide.com, it would be much easier to read it as The-anything-goes-guide.com.

A domain name as well as an online business is a long term proposition. You might have to put a bit more effort into your upfront marketing efforts, but don't be afraid to use hyphens in your domain name. If it's easy to read, memorable and enhances your online image, hyphens can add to the lasting appeal of your domain name.

Remember that the purpose of the domain name is to make sure that customers remember your web address when they need to get information or buy a product. Anything that is easy to read easily wins out over a long jumbled mess of letters.

About The Author

Syd Johnson is the Executive Editor of RapidLingo.com, Financial Solutions Website. You can see more articles at http://www.rapidlingo.com.
This article may be freely distributed as long as the author's bio is included with an active link to http://www.rapidlingo.com.

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Indexing is a complicated procedure with weightings depending on HTML constructs, the number of times graphics is in the page and many other factors. While some webmasters try to fool the search engines to get a high ranking, the robots have become so sophisticated that stuffing a page with graphics will not be indexed in all likelihood.

Some parse the META tag, or other special hidden tags looking for graphics. We hope that as the Web evolves more facilities becomes available to efficiently associate meta data such as indexing information with a document that is truly about graphics. This is being worked on. But you can rest assured the links on the side of this page will give you the exact information you need.

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