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Email Spam and Phishing

 by: Radha Khalsa

It seems like the volume of email spam has doubled in the last month. Increasingly, we receive daily emails for better mortgage rates, pharmaceutical discounts, and offers to enlarge body parts we don't even have.

The next generation of sophisticated tools is available to email spammers. Hidden code can be embedded into email allowing the sender to track it. A "spam beacon" lets the sender know that this is a valid, live, email address. The sender can also tell if you've opened the email before you tossed it. "Nearly half of all spam is bugged with so-called "spam beacons" for tracking users who open junk mail, said e-mail filtering firm MX."

The latest email scams have also evolved. The newest scams are called phishing attacks. Spammers copy and paste web coding, making their email message appear to be official. They provide links to "look alike" websites where they try to trick you into revealing your personal financial information, by asking you to update an account such as Ebay, PayPal or CitiBank (or other well known entities). Phishing attacks are successful 5% of the time.

The primary motivation behind these emails is identity theft. Scammers are looking to get you to their website and get your information. If the authenticity of the sender is questionable, call the company that sent the email. Most business email will also contain a phone number.

Earthlink is trying to address this problem by releasing new software. Its latest anti-spam software is available to both members and non-members. The software installs with Internet Explorer and automatically downloads a list of known "scam" websites. If you surf over to a site on the list, you will receive a warning.

Given the large volume of unsolicited email that must be sorted through and deleted daily by businesses, do not rely on email as your primary vehicle of communication. If the information is time sensitive, it's best to follow up with a phone call.

About The Author

MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.


info@khalsaweb.com


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Important privacy considerations when shopping for quicktime



The Internet is fast becoming the dominant medium for business and communication, but it still resembles something of a frontier, because there is little regulation. If you are looking for quicktime then you are doing so in an unregulated marketplace. Most efforts have relied on the Internet industry to police itself. Although there has been some notable success with self-policing, continued abuses have increased calls for government intervention. That's where our role in pre-checking quicktime sites comes in. Our quicktime provider is solid and reliable.

Some aspects of the Internet could undoubtedly use some regulation, but this task is not as simple as it may seem. The very nature of the Internet makes it difficult, if not impossible to regulate. However in the midst of this many quicktime retailers survive and prosper. At the same time, the absence of regulations means that everyone who uses this essentially public network can be a target for anyone who has the technical know-how and the will to invade their privacy. Privacy was foremost in our minds when sourcing the right quicktime retailer for you. Their link appears below.

While the threat from hackers is low for individuals, a more serious threat to personal privacy comes from unscrupulous quicktime companies that operate websites for quick quids. Many quicktime sites require you to register before you can use its services. Often you must provide personal information, such as your name, street address, and e-mail address. Then as you browse the site, data is collected as to which pages you visited, how long you remained on each page, the links you clicked, what terms you searched, and so on. After a number of visits to the site, a personal profile emerges. The question is, what do quicktime site operators do with this information?

Most claim that they use it to personalize your experience on the site. For instance, if a quicktime site learns that you are interested in quicktime, the next time you visit the site, you might be presented with an article or advertisements for that and related products. But some quicktime websites sell this information to marketers, which means that you may find yourself receiving unwanted catalogs from garden suppliers. Our preferred retailer does not do this.

We feel so confident that your quicktime shopping experience will be a good one that we have built this site so that you can go straight to the prime quicktime retailer without wasting a lot of time checking out vast numbers of very ordinary providers.

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